KTA 6 steel city fest brief and target audience

P1 M1 D1 are assessed in this task

I will be making promotional material for a new music festival in Sheffield called Steel City Fest.
The music that will be played at Steel City Fest will be EDM and house.
I will crate a logo, a magazine advertisement and a billboard poster.

An audience member of my take on the steel city fest is a very modern and young individual. They are always up for a good time and live to party and get a bit drunk. They are always updated on the latest fashion and technology wearing the latest trends and holding the latest mobile devices. The target demographic love groovy bass lines, funky melodies and the biggest drops to make their party atmosphere explode. the are a very dedicate group of people who will search far and wide for good music, warm weather and a good night out in the biggest clubs and festivals.

The target audience will be of the ages between 17 and 38. in terms of social grades 20% will be from A , 40% from B 40% from C1. The festival will have 55% female and 45% male.

acts performing at steel city fest

duke dumont

duke dumont captued the attention of the deep house following with his ibiza smasher 'need you (100%)' which became an essential summer tune. his djing is nothing short of his outstanding producing ability making him eligible to perform at steel city fest.

disclosure

The new kids on the block Disclosure have exploded on the deep house scene with chart toppers which have captured listeners globally. The sound these two bring fits the category of deep house exactly which is why i have chosen them and they bring their own style of producing to the table along with a few other smasher tracks in the mix.

Fatboy slim

Fatboy Slim is a jack of all trades when it comes to djing speciality. In fact he is an all round crowd pleaser taking tracks from across the whole genre of house and edm. This makes Fatboy slim a no brainer of a choice for crowd satisfaction and ticking all the required genres.

carl cox

Carl Cox is a world renowned dj making him a house legend in his own right. specialising in house and deep house music and 12 successful years in ibiza under his belt he is a perfect act to perform in steel city fest due to his razor sharp song choices and astonishing delivery on stage.