UNIT 32 - Graphic Design for Media Products: November 2013

Thursday, 28 November 2013

Wednesday, 27 November 2013

photoshop progress

i created a gold font using a tutorial online which may become useful later on in the project.

i also created a chrome effect which i can use for multiple uses not just text.

i also followed another photoshop tutorial which created a stamp effect tool which i could use to make my logo more effective and look more professional.

KTA 15 production schedules (November 23rd to December 23rd)

November monday 23rd to friday 28th

December monday 2nd to friday 7th

December Monday 18th to friday 23rd

KTA 13 treatment for steel city fest breif

Steel City Fest advertising campaign producer- Mitch Morton

budget

Canon 650d camera body inc. 55mm lens - $499 (amazon.co.uk)

Tamron 10 - 24mm wide-angle lens - £359 (amazon.co.uk)

Photoshop elements 12 - £35.99 (amazon.co.uk)

Apple imac with intel core i5 - 1699.99 (pcworld.co.uk)

what is the brief

to create an advertising campaign for a music festival called Steel City Fest. it must consist of a flyer, billboard ad and a ticket design.

who is the target audience

the target audience is an age group of 18-35 as it will be people who are into the house music scene. it is affordable and will appeal to those in the ABC1 social category.

key dates for each milestone

4th December - first draft of all pieces complete
11th December - logo design finished
18th December - flyer design finished
20th December - ticket design finished
23rd December - billboard ad finished
23rd December -all pieces final deadline

equipment

Canon 650d camera body
Standard 55mm lens
Tamron wide angle lens
Adobe Photoshop elements
Imac computer

props and models

N/A

health and safety consideration

take regular breaks from computer to prevent straining eyes and causing serious headaches
take extra care when out and about with equipment making sure it is not damaged by tripping up or dropping it or isn't stolen
make sure lighting levels in studio is at correct level so eyes aren't strained

legal and ethical considerations

make sure graphic products follow the ASA's rules and regulations of graphic design.

doesn't promote alcohol , drugs or sexual activity

isn't miss leading to the customer

should not cause harm to children

not give false information about what is being promoted

not to cause offence

make sure that graphics do not breach copyright making sure material inst stolen from other sources without correct permission.

it is an offence to perform any of the following without the consent of the owner

copy of the work
rent , lend or issue copies of the work to the public
perform,broadcast or show the work in public
adapt the work

the author of a piece of work or a director of a film may also have certain moral rights

the right to be identified as the author
right to object to derogatory treatment

Tuesday, 26 November 2013

the results show that the viewers prefer logs 1 and 2 the best with the selection split 50/50 between the 2. this is due to its concise design and cleanliness and also they say that 1 and 2 have a more professional well designed look to logo 1 and that they are visually appealing and engaging to the audience. Also because the people taking my survey are in my target demographic it means my logo design will appeal to my target audience. the audience also like the colours of the logo and the arrangement of components within the design. however viewers dislike some of the shades of blue within the logo and minor imperfections such as the lines around the edge make it look less appealing. some suggest that a darker blue would be better.