Wednesday, 27 November 2013

KTA 13 treatment for steel city fest breif

Steel City Fest advertising campaign       producer- Mitch Morton

budget

  • Canon 650d camera body inc. 55mm lens - $499 (amazon.co.uk)
  • Tamron 10 - 24mm wide-angle lens - £359 (amazon.co.uk)
  • Photoshop elements 12 - £35.99 (amazon.co.uk)
  • Apple imac with intel core i5 - 1699.99 (pcworld.co.uk)
what is the brief

to create an advertising campaign for a music festival called Steel City Fest. it must consist of a flyer, billboard ad and a ticket design.

who is the target audience

the target audience is an age group of 18-35 as it will be people who are into the house music scene. it is affordable and will appeal to those in the ABC1 social category.

key dates for each milestone

  1. 4th December - first draft of all pieces complete
  2. 11th December - logo design finished
  3. 18th December - flyer design finished
  4. 20th December - ticket design finished 
  5. 23rd December - billboard ad finished
  6. 23rd December -all pieces final deadline
equipment
  • Canon 650d camera body
  • Standard 55mm lens
  • Tamron wide angle lens
  • Adobe Photoshop elements
  • Imac computer
props and models

N/A

health and safety consideration
  • take regular breaks from computer to prevent straining eyes and causing serious headaches
  • take extra care when out and about with equipment making sure it is not damaged by tripping up or dropping it or isn't stolen
  • make sure lighting levels in studio is at correct level so eyes aren't strained
legal and ethical considerations
  1. make sure graphic products follow the ASA's rules and regulations of graphic design.

  • doesn't promote alcohol , drugs or sexual activity
  • isn't miss leading to the customer
  • should not cause harm to children
  • not give false information about what is being promoted
  • not to cause offence
  1. make sure that graphics do not breach copyright making sure material inst stolen from other sources without correct permission.
it is an offence to perform any of the following without the consent of the owner
  • copy of the work
  • rent , lend or issue copies of the work to the public
  • perform,broadcast or show the work in public
  • adapt the work
the author of a piece of work or a director of a film may also have certain moral rights
  • the right to be identified as the author
  • right to object to derogatory treatment

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