budget
- Canon 650d camera body inc. 55mm lens - $499 (amazon.co.uk)
- Tamron 10 - 24mm wide-angle lens - £359 (amazon.co.uk)
- Photoshop elements 12 - £35.99 (amazon.co.uk)
- Apple imac with intel core i5 - 1699.99 (pcworld.co.uk)
what is the brief
to create an advertising campaign for a music festival called Steel City Fest. it must consist of a flyer, billboard ad and a ticket design.
who is the target audience
the target audience is an age group of 18-35 as it will be people who are into the house music scene. it is affordable and will appeal to those in the ABC1 social category.
key dates for each milestone
- 4th December - first draft of all pieces complete
- 11th December - logo design finished
- 18th December - flyer design finished
- 20th December - ticket design finished
- 23rd December - billboard ad finished
- 23rd December -all pieces final deadline
equipment
- Canon 650d camera body
- Standard 55mm lens
- Tamron wide angle lens
- Adobe Photoshop elements
- Imac computer
N/A
health and safety consideration
- take regular breaks from computer to prevent straining eyes and causing serious headaches
- take extra care when out and about with equipment making sure it is not damaged by tripping up or dropping it or isn't stolen
- make sure lighting levels in studio is at correct level so eyes aren't strained
- make sure graphic products follow the ASA's rules and regulations of graphic design.
- doesn't promote alcohol , drugs or sexual activity
- isn't miss leading to the customer
- should not cause harm to children
- not give false information about what is being promoted
- not to cause offence
- make sure that graphics do not breach copyright making sure material inst stolen from other sources without correct permission.
- copy of the work
- rent , lend or issue copies of the work to the public
- perform,broadcast or show the work in public
- adapt the work
- the right to be identified as the author
- right to object to derogatory treatment
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