The asa covers broadcasting media and print media
- Adverts should not cause offence
- Adverts should not glorify alcohol,sexual activity and drugs
- Adverts should not cause harm to children
- Adverts should not be misleading
- Adverts should not give false information about what they are selling/promoting or exaggerate claims made
Banned Advertisements
The advertisement featuring Natalie Portman was removed due to it being misleading as the product suggests that if you use this product the viewers eyelashes will look like hers. However the lashes used by Natalie in the picture are fake making the advertisement misleading.
The ad showed Willis complaining about the speed of his current provider, with a character telling him to "try Sky Broadband, it's totally unlimited". A voice-over then said the service was £7.50 a month, however on-screen text stated the deal was only for existing Sky TV customers. The ASA said the ad was not sufficiently clear for Earlier in the advert, on-screen text shows customers needed to purchase Sky line rental costing £14.50 a month in order to be eligible for the sky broadband offer. this is miss leading as customers are lead to think that broadband is £7.50 a month when it actually is in excess of £20.
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