The advertisement poster for Tommorowland 2012 displays the music event in its full glory using the house style of the brand of a fantasy theme. it has a very clear large header to display the title of the event. That is very colourful and bright. This means that it captures the attention that is a young fun audience. However the font doesn't cooperate with the target audience as it uses a serif font which doesn't really appeal to young people however it could be necessary to fit with the house style. The picture shows tall buildings in which one has a large speaker,This gives the view an insight that it is very loud with an exciting party atmosphere in which will attract the target audience of electronic music lovers . in terms of leading, kerning and guttering the poster is very uniform make it neat and professional so its easily readable. The poster also has clear sub headings which display the key information of the dates and location. The advertisement could possibly break the asa code of the advertisement being misleading for the picture shows an image which is not the actual event.
The poster for Fat Boy Slims big beach boutique event at the amex stadium in Brighton , is very clean with a summertime colour scheme. The text is in a bold sans serif font which is the colours of fat boy slims house style and the music he is know for which is acid house. however the subheadings are larger than the main header which could be done on purpose to get the headline acts across first before the event itself is introduced. the poster is very uniform with the same kerning and leading with a border to make the advertisement look finished off and professional. The connotation of the event is bringing back the biggest electro artists of the 90's into one show in the birthplace of acid house. This bright bold font attracts the target audience of young people who are aware of him and his brand so recognise the colour scheme. Also the contrast between the dark blue background and the headers makes it easier to get the key information of the acts keeping the reader engaged for longer.
the ultra music festival advertisement follows the house style of the ultra brand. it has a clear bold sans serif font at the top of the poster to clearly attract and show young people what the graphic is about quickly. beside the header is straplines which display the main dates of the event and location so its the next thing the viewer reads .The poster also has the main ultra logo in the centre to make it unique to the brand to separate it from its competitors. The mode of the text is very direct to show the audience which acts are performing and when. kerning and leading are the same through out the graphic making it look neat and easy to navigate through information. The text gives clear anchorage of the banner at the top the graphic giving the image reason to be there. however the product does not contain any sign of picture credits or by-lines to show where the graphic came from or who created it.
The poster for tramlines is very basic in terms of colour scene however the images are relevant but are simple to keep a younger audience engaged for the graphic aren't too daunting and complicated. it dosent have a header or banner to display what it is however it does contain the logo to brand who the posters for . The information is very brief with strap lines to get the reader engaged then if they are interested they will search for more info. The use of sans serif fonts fits in with the smooth look of the image in the background to the advertisement looks uniform a professional. the graphic follow roughly the house style usually white black and either yellow or red. the leading of the text is the same making it uniform and inline. The logo is clearly shown at the top for quick recognition of the tramlines brand so the viewer is aware that it is about tramlines without reading any of the text.
The iTunes festival poster is very basic just like the rest of apples products following the apple house style to separate it from other brands. the poster shows very little making interested views go to the iTunes website persuading them to buy more products such as songs and movies from iTunes. like most of apples products the design is very clean and simple so the information is the bare essentials so that the viewer isn't put off by long paragraphs of text. it has a very bold sans serif font which stands out and clearly states that it is the iTunes festival. The colour scheme coincides with the house style of iTunes making it easily recognisable without reading what it is. it has kerning between the letters of the banner which is very tight and close together much like the iTunes signature text font.
No comments:
Post a Comment